Data Driven Decisions

Watch the video of a recent interview where Phil Norwood, r3 hilltop ranch, talks with Hired Hand Software's Molly Clubb about the spreadsheet he uses to determine which animals in his herd rank highest in important genetic traits. Leading to the ideal Texas Longhorn female and which ones potentially need to be culled. Phil discusses how tracking this data has helped him get his herd to where he wants it to be faster and how it can benefit Texas Longhorn breeders and their growing herds.

If you'd like a copy of the spreadsheet discussed in this podcast, please email your Igenity Beef Report to and put "heifer ranking spreadsheet" in your subject line.